Integrated Marketing Communications
Photo of FRANK BY OCBC
FRANK BY OCBC
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FRANK BY OCBC

Integrated Marketing Communications

Project Title:
FRANK Savings Goal Campaign 2017

Course
Diploma in Media and Communication

Industry Partner:
FRANK by OCBC

Team Members
Class 01: Nicolas
Class 03: Joycelyn Tay, Sereenjit Kaur, Karen Gan, Yasmin Binte Mohd Shafiq Ganesan, Jasper Yue, Tan Ju Min
Class 04: Hazel Tan, Samantha Tham, Berlin Hiu, Liew Yi Jia Jade, Marcus Lee, Jewelyn Siew

Description
FRANK Account is a savings account targeted at the youth segment base of 16-29 years old. FRANK Account has a special function where customers can customize their savings goals (e.g. travel, education goals, business startup) and pre-set automatic transfer of money every desired time period into ‘savings jars’. With this unique feature, saving with FRANK becomes more convenient and we help customers achieve their goals effectively and efficiently.

Since 2011, FRANK has always been known to be the cool and funky brand that allows customers to customize their card designs. Till date, FRANK remains very well-known for its 120 card designs and only recognized as a regular account. The savings goals feature is our best kept secret and we need this unique feature to be more widely communicated.

This campaign targets millennials aged 16-29, who have started to gain financial independence. They know it’s important to save but what most of them are currently doing now is to use two different bank accounts – one for savings and one for spending. What they are not aware of is the FRANK Account can help them do both, all in one account. And they can even set and customise more than one savings goals at a time.

We want them to tap on the savings goals feature and eventually use FRANK as their primary bank account.

Photo of Eat Your Sunblock!
Eat Your Sunblock!
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Eat Your Sunblock!

Integrated Marketing Communications

Project Title:
Eat Your Sunblock!

Course
Diploma in Media and Communication

Industry Partner:
Heliocare

Team Members
Class 01: Jonathan
Class 02: Reshma
Class 03: Ariele Tan, Clara Wong, Tan Shu Jin, Brandon Kung, Tricia Chow

Description
Heliocare is known to be the market leader in sun protection. It has the abilities to provide maximum protection by both topical and oral sun care products. The products are clinically proven and tested for safety and efficacy before launching in the market.

Heliocare Oral is probably the first oral sunblock in the market that is extensively researched and proven for safety and efficacy. Fernblock the main active ingredient was researched in Harvard Medical School for 12 years and is a patented ingredient. The efficacy of Fernblock has been published in many clinical studies, ensuring its efficacy and safety. Heliocare Oral has the ability to protect the entire skin surface from harmful UV rays, increase skin’s resistance against sunburn by up to 300%. It can also slow down premature skin aging, hyperpigmentation, wrinkles and saggy skin.

This campaign is targeted at those aged 28 and above, in particular those active in outdoor sports, office ladies and people who like to travel.
They key objectives are to increase brand awareness that there is an edible sunblock, raise curiosity about Heliocare Oral as the first line of protection against UV rays, a daily supplement to consume before heading out and by doing so, increase interest in Heliocare Oral.

Photo of A Conversation on Death
A Conversation on Death
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A Conversation on Death

Integrated Marketing Communications

Project Title:
A Conversation on Death

Course
Diploma in Media and Communication

Industry Partner:
Life Point

Team Members
Class 01: Janice
Class 02: Ka Ling
Class 03: Amaryllis Ong, Tan Yan Zhen, Nur Sheilawati, Lim Jit Koon, Olaguir Darien Angelo Paredes, Teo Jing Jie

Description
Life Point is a pioneer project set up by the Society of Sheng Hong Welfare Services that wishes to raise public awareness on the benefits of early planning for end-of-life matters. We wish to reduce the taboo on death and move people to view death as a normal part of life. We believe that life is precious and we should live it to the fullest. We want to prompt people to reflect on meaning of life. Many lessons can be drawn from such reflection.

In general, many people possess inaccurate or misleading information about death-related issues that might give rise to various insecurities. Also, many individuals do not have sufficient opportunity to examine their feelings about death in such a way that would permit them to come to terms with any discomfort or concerns they might have.

Simply put, death and dying are uncomfortable topics. Through this campaign, we wish to reduce the taboo on death and move people to view death as a normal part of life. By raising awareness of the issue, we would like to increase awareness on the importance of end-of-life preparation. We want to get people to reduce their anxiety with talking about the issues related to death and dying and equip them with ways to start the conversation if they wish to overcome the barrier on how to talk about death.