Portfolio
A Conversation on Death

A Conversation on Death

Integrated Marketing Communications

Project Title:
A Conversation on Death

Course
Diploma in Media and Communication

Industry Partner:
Life Point

Team Members
Class 01: Janice
Class 02: Ka Ling
Class 03: Amaryllis Ong, Tan Yan Zhen, Nur Sheilawati, Lim Jit Koon, Olaguir Darien Angelo Paredes, Teo Jing Jie

Description
Life Point is a pioneer project set up by the Society of Sheng Hong Welfare Services that wishes to raise public awareness on the benefits of early planning for end-of-life matters. We wish to reduce the taboo on death and move people to view death as a normal part of life. We believe that life is precious and we should live it to the fullest. We want to prompt people to reflect on meaning of life. Many lessons can be drawn from such reflection.

In general, many people possess inaccurate or misleading information about death-related issues that might give rise to various insecurities. Also, many individuals do not have sufficient opportunity to examine their feelings about death in such a way that would permit them to come to terms with any discomfort or concerns they might have.

Simply put, death and dying are uncomfortable topics. Through this campaign, we wish to reduce the taboo on death and move people to view death as a normal part of life. By raising awareness of the issue, we would like to increase awareness on the importance of end-of-life preparation. We want to get people to reduce their anxiety with talking about the issues related to death and dying and equip them with ways to start the conversation if they wish to overcome the barrier on how to talk about death.

Client

Confidential

Date

Undated