Course & option:
Diploma in Business Information Technology
Youth Happiness Index
Chow Yun Ni, Tan Hui Ru, Fan Sauching, Zhang Kaian, Tan Zheng Jie
Ms Dora Chua
Our client for the project is Starhub. Starhub is a telecommunications company which established in year 2000. They offer a full range of information, communications and entertainment services for both consumer and corporate markets. Beside this, they also manage island wide network that delivers multi-channel. This includes HDTV, Internet TV and on demand services.
This project aims to answer the question “What makes Singapore youths happy?” by gathering the social media conversations of Singapore youths and analyzing them to find out what are the things they talk about that make them happy. By examining what youths say on social media, the project hopes to form an understanding of what are the activities that brings youths happiness, where are the places they like to hang out to be happy and so on. At the end of the project, we will be able to picture a map of the ‘happy places’ in Singapore as well as understanding how and what makes Singapore youths happy through a series of infographics.
In order to achieve our objectives, there are 2 kinds of tools will be needed. Tools that help us to collect, organize, and analyze our data and tools that help us to present our findings. We will be mainly using ‘Social Express’, a professional social media tool, with the aid of other tools like ‘hashtagify’ and ‘#tagboard’ to work on our research findings. Photoshop and Illustrator will be using for visual design of the infographics. The ‘happy places’ map will be created by ‘Esri Map with Office’, this geospatial application allows us to plot out our research findings on a map and thus present our findings in a more engaging and visual way.
With the deliverables of this project, our client could publish the map and infographics to gain youth’s attention and loyalty. They could also use our findings to come out with promotions or business strategies in different area to cater to youth. This project could help our client in increasing the market share among the younger generations in Singapore.